PRORICE® is the world’s first and only rice cultivated exclusively for the sport industry.

We don’t follow the market.
We own it.

Decades of rice expertise.
Exclusive partnerships with the best millers on earth.
Zero compromise. Zero competition.

PRORICE® is the benchmark.

The cleanest. The strongest. The purest.
Made for athletes. Built to dominate.

If you know, you know.
If you don’t — watch and learn.